What the worker of tomorrow wants
By Gary Coleman - January 21, 2014
More than 1,500 business leaders are gathering here in Davos, most of them part of the C-suite in their organizations. And as they mix with heads of state, influential NGOs, and the occasional celebrity, I doubt they are thinking about workers 30ish and under.
But they should be.
By 2030, more than 70 percent of the workforce will be made up of workers born after 1983—the millennials . And according to a new survey released today by Deloitte, businesses need to be aware of three key themes on millennials’ minds: social impact, social media, and innovation.
- Social impact: Businesses in the past decade have clearly become more cognizant of their impact on the environment and on their community as a whole. But millennials think business can do much more to address society’s challenges in the areas of most concern: resource scarcity (68 percent), climate change (65 percent), and income equality (64 percent). Additionally, 50 percent of millennials surveyed want to work for a business with ethical practices.
- Social media: 70 percent of millennials envision themselves as using social media and other online tools to one day work independently. The traditional workplace as organized by businesses today is not likely to be what millennials are looking for—something to consider as talent shortages intensify with improving economies in the coming years.1
- Innovation: A topic that looms large for businesses will also, it appears, be critical to attracting top talent. A full 78 percent of millennials are strongly influenced by how innovative a company was when deciding if they wanted to work there. This influence was even stronger among millennials in emerging markets, where 86 percent tend to agree or strongly agree that a company’s reputation as innovative strongly influenced their desire for employment.
Don’t get me wrong: as a workforce, millennials tend to be bullish on business. Many millennials (74 percent) believe business is having a positive impact on society by generating jobs (48 percent) and increasing prosperity (71 percent). But that doesn’t mean it’s time to rest on laurels. Rather, it means the company of tomorrow—or the company who wants to be here tomorrow—needs to start considering the worker of tomorrow today.
More than 7,800 interviews were conducted in 26 markets for the Deloitte Millennial Survey. To learn more, visit Deloitte.com.
1Over one-third of employers are reporting that they are unable to find the talent their organizations need, according to ManpowerGroup’s 2012 Talent Shortage Survey.
Gary Coleman is Managing Director, Global Industries, of Deloitte Touche Tohmatsu Limited. He is a member of Deloitte’s Global Markets Committee and is the lead partner in Deloitte’s strategic relationship with the World Economic Forum. Follow him on Twitter @gcoleman_gary.