I recently attended the Ethos Conference in Sao Paolo, Latin America's largest conference on sustainability and social responsibility. Hosted by Instituto Ethos, a Brazilian not-for-profit with over 1,300 member companies, the event was full of fascinating insights into the rise of sustainable business in Latin America. However, the key reason for my visit was to attend the launch of the 2013 Social Progress Index in Brazil.
The Index is the first initiative of the Social Progress Imperative (SPI), a not-for-profit with whom Deloitte has established a strategic alliance. The mission of SPI is to advance global human wellbeing, by combining national social performance and capacity indicators with solutions-oriented outreach to sector leaders, and grassroots champions, who together can effect large-scale change. The 2013 Index ranks 50 countries across the globe by their level of ‘social progress’. The methodology, designed by Michael E. Porter of Harvard Business School and Scott Stern at MIT, is a response to a growing recognition that GDP alone is not an adequate measure of a country’s wellbeing. The Index is an attempt to address this by creating a measure that focuses solely on societal and environmental indicators.