4 posts categorized "Social media"

January 21, 2014

What the worker of tomorrow wants

Dttl_davos14_positiveimpact_300x200More than 1,500 business leaders are gathering here in Davos, most of them part of the C-suite in their organizations. And as they mix with heads of state, influential NGOs, and the occasional celebrity, I doubt they are thinking about workers 30ish and under.

But they should be.

By 2030, more than 70 percent of the workforce will be made up of workers born after 1983—the millennials . And according to a new survey released today by Deloitte, businesses need to be aware of three key themes on millennials’ minds: social impact, social media, and innovation.

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September 23, 2011

The shuttle may be grounded, but NASA's relevance lives on

Skyexpress_rocketOn Thursday 21 July the space shuttle Atlantis safely landed at the Kennedy Space Center in Florida—and so ended a 30-year window into the wonders of space for thousands of technophiles throughout the world.

But with NASA’s whole-hearted embrace of social media, the journey may not be over by a long shot. Yes, the future of U.S. manned space missions remains uncertain. But for those who follow NASA on Twitter—and have been lucky enough to be a part of NASA’s recent in-person “tweetups”—the agency’s use of social media presents a whole new way to access the inner world of space exploration—and create a new generation of space enthusiasts.

NASA currently administers over 100 Twitter accounts.  Last year, it updated its iPhone application with new connections to social media sites and access to more than 125,000 photos from its image collection.  And by a wide margin, NASA placed first in a recent study that ranked 100 public sector organizations in the effectiveness of their websites, digital outreach, social media use, and mobile sites.

But what could possibly be the significance of an astronaut tweeting from outer space (except that it’s really cool)? It all comes down to access.

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March 15, 2011

Why Think Global, Act Local is no longer enough

Dttl_greenlightbulb_180x258Think Global, Act Local, commonly referred to as Global-Local or Glocal, is more than just a tagline describing the cross-border pollination of ideas and products of today’s global economy. It was originally used as a rallying cry for people to consider the health of the entire planet and take action in their communities. Today, it takes on a much broader context—from environmental, to public policy, to business—many have even embraced the Think Global, Act Local mantra as the philosophical foundation of running a successful global brand.

But why exactly are political pundits and global economists drawn to the ideals of this ubiquitous framework? Does it really provide the context for which organizations and businesses of all sizes can respond to rapid shifts within our economies of scale?

From my point of view, up to now, Think Global, Act Local has only scratched the surface of this tremendously complex issue. What we need now is a 360-degree view of how we can best prepare businesses for sustained, long-term profitable growth. What we need now is to Think Holistic, Act Personal.

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November 15, 2010

170,000 brand managers step ahead, as one

What happens when you help your clients and people to step ahead? You become the world’s #1 professional services practice…

Deloitte is Number 1At Deloitte, 170,000 member firm people operating in more than 150 countries are united by one vision, a core set of values, and a global culture. Our goal is to create a distinctive brand experience that positions Deloitte as the first choice among the most sought-after clients and talent. We are relentless in pursuit of that goal, and now for the first time in Deloitte’s history, following our recent recognition as the largest private professional services organization in the world, we have a unique opportunity to continue to widen our lead among competitors in every area of our business. By behaving “as one” behind the voice of our brand, we empower our people to act as brand managers in driving and unifying a distinctive brand experience across hundreds of brand touch points—in every channel, for every stakeholder, across the globe.

A 360-degree approach to branding a distinctive experience for clients and talent

It is no secret that our talent forms the foundation of Deloitte’s global brand culture. Beyond the success of our Green Dot external advertising campaign, now running in more than 50 of our member firms in more than 100 countries, we understand that brand is less about marketplace positioning than it is about marketplace perception. That’s why the success of our brand depends on a 360-degree approach to creating a distinctive client and talent experience—an integrated, multi-stakeholder approach to our value proposition, the Deloitte brand promise.

Building long-term relationships is the goal of every interaction we have with our stakeholders, from employing innovative platforms that create a sense of community and best practice sharing within our global organization to externally facing brand engagement programs such as Deloitte Fantasy Football and Phase II of the Green Dot Challenge.

Emerging media technology—most notably social media—serves as a communications platform that makes collaboration possible among our marketers, communicators, and brand practitioners at Deloitte. From internal micro-blogging channels such as Yammer and Socialcast to beyond-the-firewall conversations via Facebook, Twitter, YouTube, and LinkedIn, our people strive to be always one step ahead in today’s ever-changing communications landscape.

Look no further than the following channels for more information on how we use social media and other online communications channels in our overall brand strategy:

We are helping to define the future of our collective success as a brand by understanding and engaging in the conversations that create opportunities for our clients and people to step ahead as leaders in the marketplace.

Luis Gallardo is the DTTL Managing Director, Global Brand & Marketing.